World Footwear


Former Nike Executive Emma Minto joins Crocs

Feb 3, 2021 United States
Former Nike Executive Emma Minto joins Crocs
The brand of casual footwear for women, men and children, announced that Emma Minto was hired as Senior Vice President and General Manager, overseeing all Crocs operations for America
"I am thrilled to welcome Emma to the Crocs team at this very exciting moment for the brand. Her strategic mindset, consumer orientation and leadership style will be a terrific fit for Crocs and a great addition to our senior leadership team", stated Michelle Poole, Brand President.

Ms. Minto was formerly at Nike, where she spent 16 years in a range of leadership roles, most recently as Vice President and General Manager of Nike Women's, North America, where she drove integrated brand, product and go-to-market strategy for the women's running, training and sportswear categories. Prior to that role, Ms. Minto was Vice President, Nike Direct Global Retail Operations, responsible for global real estate, construction, retail operations, risk and control and service excellence across a 1 200 store-owned fleet. In addition, Ms. Minto provided leadership in several critical roles across the country and globe, supporting various lines of apparel and footwear.

Crocs recently announced that 2020 revenue will be the strongest in its history, with expectations for full year 2020 sales to grow more than 12% to a record of approximately 1.38 billion US dollars, up from a previous range of 5% to 7% growth. Further, Crocs is predicting revenue growth of 20% to 25% in 2021.

"Anyone paying attention knows that Crocs' brand and business have never been stronger, and there's plenty of room for continued growth. I'm excited to join this incredible team and 'come as you are' culture, bringing the joy of comfort technologies and personalization to consumers everywhere", concluded Ms. Minto.

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