According to the Brazilian Shoe Manufacturers Association, the country’s footwear exports recovered pace. From January to May, 49 million pairs were sold abroad, generating 441 million US dollars   

This is the goal of a campaign currently in course, developed by APICCAPS. The Portuguese Association says there is a clear aim of attracting young people for the companies making up the Footwear Industry
  

Having a great product with valuable features, being creative and promoting marketing initiatives is necessary to attract consumers attention   

The company is based in Felgueiras, in the north of Portugal, one of the historic regions for the footwear industry in the county
  

Consumers are increasingly buying their footwear online. Furthermore, they are also using the internet, particularly social media, influencers and blogs, to get information about trends and develop their own style   

Though there are many ways footwear producers can add value to footwear, design still plays a key role in consumer decisions