Highlights
France Retail: uncertainty hangs over the year ahead
The French retail sector remained largely stagnant in 2025. Subdued sales, declining consumer confidence and cautious household spending negatively impacted footfall and average basket sizes in physical stores. While e-commerce continued to grow, the footwear sector experienced falling sales, negative sentiment and limited inflationary support. Data on imports also suggests that retailers have adopted more cautious inventory management strategies. Even the approval of the new Budget does not appear to lift the cloud of uncertainty hanging over the year ahead
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