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Growing number of foreign buyers at Pitti Uomo

Jan 31, 2025 Italy

At the last edition of the men’s fashion fair held in Florence, foreign buyers increased by 6.5% compared to twelve months ago and in line with the June edition, while Italian buyers remained stable

“The entire menswear sector needed such a positive edition of Pitti Uomo, to break out of the climate of anticipation and uncertainty”, said Raffaello Napoleone, CEO of Pitti Immagine.

Pitti Uomo, held in Florence from the 14^thto the 17^th of January, closed with a total of 8 300 buyers, approximately the same level as last year, and 5 000 buyers, an increase of 6.5% compared to twelve months ago. The total number of visitors approached 20 000.

The organisation noted that all major international markets showed growth, with double-digit increases from Spain, Japan, Belgium, and the United States. Buyers from Northern and Eastern Europe also performed well.

Germany, Spain, the UK, the Netherlands, Turkey, Japan, the USA, France, Switzerland, Belgium, Greece, Russia, Austria, Portugal, South Korea, China, Sweden, Canada, Poland, and Ireland led the way in terms of visitor numbers.

“Walking through the halls and corridors, I’ve encountered a lot of satisfaction among exhibitors. This is due not only to the quantity and quality of the buyers but also to the fair’s very identity as a global platform for exchanges and an irreplaceable channel of communication, particularly at this critical point in the sales season”, said Agostino Poletto, General Director of Pitti Immagine.

Image Credits: uomo.pittimmagine.com

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