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Nike is the most resold fashion brand in the world

Jun 25, 2021 United States
Nike is the most resold fashion brand in the world
According to a new study conducted by Energy switching site SaveOnEnergy, Nike leads the rank of world’s most resold fashion brands. The site surveyed millions of listings across online resale platforms like eBay, Depop, ASOS Marketplace, Etsy and Vestiaire Collective
The survey conducted by SaveOnEnergy concluded that Nike is the most listed and likely resold brand in many of the sites, with a cumulative 1.16 million listings. The study investigated 60 of the most popular fashion brands, covering luxury names and fast-fashion tags.

The greatest portion of Nike listings came from Depop, totalling almost half of the overall listings. Zara came in second place at roughly 1 million listings, while Topshop was ranked as third with just under a million listings. Other brands that made an appearance on the list as the most resold include names such as ASOS, adidas and Ralph Lauren.

Image credits: Kristian Egelund on Unsplash

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