Do you know Influence Marketing can be a business strategy? Would it be suitable for your company? Today we bring you a new study by the World Footwear which focus on the bits and pieces of Influence Marketing   

Influence marketing will only work if the brand understands its origin. The selection process of an influencer must involve a careful identification of the brand objectives and the influencer's aesthetics and profile   

Footwear exports of the Asian country increased by 4.29% during the first eleven months of current financial year (2019-20) as compared to the corresponding period of last year   

From the 22nd to the 23rd September 2020 Lineapelle will take place at Fieramilano Rho, showcasing together with all fashion exhibitions of made in Italy   

The Eco-design Guide for the Footwear Industry developed under the Life GreenShoes4All project intends to be a short guide to support companies that want to incorporate eco-design in the development of lower environmental impact footwear