Companies

Prada reports solid first half amid challenging backdrop

Aug 7, 2025 Italy

The Italy-based luxury group has posted a solid performance in the first half of the year. The Prada brand proved resilient during this period, while Miu Miu continued its accelerated growth trajectory

“In the first half of the year we delivered a sound set of results, testament to the strength of our brands and disciplined execution. This healthy performance was achieved against a challenging backdrop, somewhat unprecedented in our industry. We believe the structural growth opportunities remain unchanged, but we are conscious that in the short term we may continue to face a turbulent economic environment”, commented Patrizio Bertelli, Prada Group Chairman and Executive Director.

First Half Results

In the first half of 2025, the group’s total net revenue reached 2.74 billion euros, an increase of 8% (or 9% at constant exchange rates), on a comparable basis to the same period of last year.

Despite the challenging comparatives, retail sales contributed 2.45 billion euros to the total net revenue, reflecting an increase of 8% (or 10% at constant exchange rates), as compared to the same period of 2025.

While Prada’s retail sales decreased by 2% year-on-year in the first half of the year, Miu Miu maintained its growth trajectory with retail sales up by 49% year-on-year.

Geographically, the Asia-Pacific region recorded retail sales of 838 million euros in the first six months of 2025, an increase of 8% (or 10% at constant exchange rates), on a comparable basis to the same period the previous year. Similar trends were observed in the two quarters amid broadly unchanged conditions in the region.

Europe and the Americas regions also performed well in the first half of the year, with growth of 7% and 10% (or 9% and 12% at constant exchange rates), amounting to 728 million euros and 424 million euros respectively, compared to the same period in 2024. The Middle East region showed similar trends. with good growth of 24% (or 26% at constant exchange rates).

However, Japan registered the most significant deceleration over the semester, with a year-on-year decrease of 6% (or 4% at constant exchange rates) to 326 million euros. This was due to exceptionally high tourism in 2024, particularly in the second quarter, while local demand proved more resilient.

The Prada Group generated an adjusted EBIT of 619 million in the first half of the year, an increase of 8% year-on-year, despite higher investment in the brands. The company’s net income for the semester totalled 386 million (2024: 383 million euros).

Other Highlights

In April 2025, the group announced the acquisition of Versace from Capri Holdings for an enterprise value of 1.25 billion euros. The transaction is expected to close in the second half. In June 2025, the group also completed a 10% equity investment in Rino Mastrotto Group, an Italian provider of leather, textiles, and bespoke services for the luxury industry.

Italy Companies Luxury Prada Quarter Results Results