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Prada reports solid first-half performance

Aug 6, 2026 Italy
Prada reports solid first-half performance
Despite the ongoing geopolitical uncertainty, the Italy-based luxury group has reported a year-on-year revenue growth of 16% on a constant currency basis and 5% on an organic basis in the first half of 2026
“In a geopolitical and macroeconomic scenario that remained turbulent, we continued to execute with rigour. Our commitment to the highest standards of product excellence, nurturing craftsmanship and creativity as non-negotiable pillars, allowed us to reach 22 quarters of uninterrupted organic growth”, commented Patrizio Bertelli, Prada Group Chairman and Executive Director. 

First-Half Results 

In the first half of the current year, Prada reported a net revenue of 3.05 billion euros, which reflects a 16% increase on a constant-currency basis and a 5% increase on an organic basis compared to the same period in 2025. Revenue grew by 7% in the second quarter alone.

Total retail sales accounted for 2.6 billion euros of total revenue during the quarter, growing by 12% year-on-year on a constant-currency basis and by 3% on an organic basis. Compared to the previous quarter, organic retail sales growth improved from 1% to 5%.

The group highlighted the 'solid performance' of the Prada brand. First-half retail sales rose by 3.3% year-on-year, accelerating to 6.3% in the second quarter. This was supported by improvements across regions, particularly in the Americas, Japan and APAC.

At Miu Miu, the foundations built during the years sustained relevance and desirability against a still challenging comparison base”, emphasised Andrea Guerra, CEO of the group. 

Miu Miu’s first-half retail sales rose by 2.5% year-on-year and by 2.6% in the second quarter, in line with the first quarter, despite a more pronounced adverse impact from the conflict in the Middle East and challenging comparatives.

The Prada Group said that Versace had performed in line with expectations. “The arrival of Pieter Mulier at Versace marks the beginning of the brand’s new creative journey and we are excited to welcome his talent and vision into our Group”, added Guerra. 

Geography 

On a regional basis, the Americas led growth with increases of 37% and 17% on a constant and organic basis, respectively, compared to the first half of 2025. This was followed by Asia Pacific with increases of 15% and 6% on a constant and organic basis, respectively. 

Japan recorded solid performance in the first half, with growth of 6% and 2% on a constant and organic basis respectively. In contrast, Europe recorded a more subdued performance, with growth of 5% on a constant basis, but a decline of 4% on an organic basis.

Amidst the conflict, retail sales in the Middle East were down by 24% year-on-year in the first half of the year, both on a constant and on an organic basis. However, local consumption remained relatively resilient, improving quarter on quarter.

Other Highlights 

The group’s adjusted EBIT reached 530 million euros in the first half of 2026, representing a 17.4% margin, while underlying organic profitability remained in line with the previous year. Net income for the semester amounted to 327 million euros. 

Despite dividend payments of 403 million euros and capital expenditure of 247 million euros, the Prada Group ended the period with a net debt of 693 million euros, supported by healthy cash flow.


Source and Image Credits: pradagroup.com


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