World Footwear


Farfetch launches new label

Oct 27, 2021 United Kingdom
Farfetch launches new label
The luxury e-commerce platform has launched its first private label. Produced with sustainability and longevity in mind, the There Was One line will be exclusively sold on
Created in collaboration with the New Guards Group, the company behind brands like Off-White and Palm Angels, the There Was One label offers a range of minimalist closet staples for women priced from less than 100 dollars to over 1 000 dollars. The brand aims to offer customers exactly what they are looking for, as the pieces were designed according to data-driven insights collected during the pandemic. Customers will also be encouraged not to wear the brand head-to-toe necessarily, but to style the “There Was One” basics with pieces they already own. 

"Through the course of the pandemic, having insights, really seeing trends globally and understanding what the consumers are wanting and gravitating to, we were watching these consumer trends shift a bit away from 'fashion fashion' and more into investment dressing. They were not just buying loungewear per se, but buying things that they felt like they could just add to their wardrobe, staples that they could have in perpetuity”, explained Farfetch’s Chief Brand Officer, Holli Rogers, to Vogue. 

Customers have also shown to prefer items made with a sustainable element. Therefore, the basics from the collection are made of conscious and certified materials and delivered in minimal packing that can be recycled and compostable. For example, day dresses are made of ENZING™ ECOVERO™ viscose, which is produced from wood and pulp derived from responsibly managed forests and certified to come from sustainable sources. 

Image Credits:

Related Events

  • Jan
    Jan 18-Jan 20, 2022 | Telford, United Kingdom


  • Feb
    Feb 6-Feb 9, 2022 | Birmingham, United Kingdom

    Moda Footwear UK

  • Feb
    Feb 13-Feb 15, 2022 | London, United Kingdom

    Pure London

  • May
    May 15-May 17, 2022 | Digital event, United Kingdom

    Digital International Shoemakers Conference

Related Organizations

  • The Shoe Museum (Somerset)

    The Shoe Museum (Somerset)

    United Kingdom
  • London College of Fashion - University of the Arts London

    London College of Fashion - University of the Arts London

    United Kingdom
  • SATRA Technology Centre

    SATRA Technology Centre

    United Kingdom
  • BLC - Leather Technology Centre Ltd

    BLC - Leather Technology Centre Ltd

    United Kingdom