World Footwear


adidas terminates Yeezy partnership

Oct 27, 2022 Germany
adidas terminates Yeezy partnership
Under growing pressure to cut ties with the Yeezy founder, Ye, due to a series of antisemitic statements, the sportswear giant has terminated the Yeezy partnership
This decision means that all Yeezy branded products will no longer be produced and all payments to Ye and his companies have ceased. As a result, adidas is expecting a short-term negative impact of up to 250 million euros on the company's net income in 2022. adidas is only the latest company to sever ties with the rapper formerly known as Kanye West, after brands such as Balenciaga, which belongs to the French conglomerate Kering, and Gap.

"adidas does not tolerate antisemitism and any other sort of hate speech. Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness", it reads on the company's website.

The German sporting goods firm added, though, that it is the sole owner of all design rights to existing products as well as previous and new colourways under the partnership, and that more information will be given on the 9th of November, as part of the company's third quarter results announcement.

Image Credits:

Related Events

  • Jan
    Jan 16-Jan 17, 2024 | Berlin, Germany


  • Jan
    Jan 27-Jan 29, 2024 | Düsseldorf, Germany

    Neonyt Düsseldorf

  • Feb
    Feb 3-Feb 5, 2024 | Offenbach, Germany


  • May
    May 14-May 17, 2024 | Leipzig, Germany


Related Organizations

  • German Shoe Museum Hauenstein

    German Shoe Museum Hauenstein

  • DLM Leather Museum Offenbach

    DLM Leather Museum Offenbach

  • HDS/L - Federal Association of German Footwear and Leather Goods Industry

    HDS/L - Federal Association of German Footwear and Leather Goods Industry

  • Messe Düsseldorf GmbH

    Messe Düsseldorf GmbH