World Footwear

Partnerships

Reebok teams up with Zappos to launch adaptative footwear line

Jun 1, 2022 / United States
The Reebok Fit to Fit collection provides styles that include features that help people with disabilities to gain more independence. The goal is to enhance everyone’s quality of life

Prada teams up with Cass on sneaker collab

May 23, 2022 / Italy
The Italian luxury house partnered up with the artist Cassius Hirst to reinvent its iconic Prada America’s Cup sneakers, through a customized capsule collection of four styles, in 22 variables

Clarks ventures into the metaverse

May 18, 2022 / United Kingdom
The British label has launched the Cicaverse immersive experience on Roblox to celebrate the children’s unisex sneaker style, Cica, in partnership with the metaverse development studio Melon

Foot Locker and adidas sign enhanced partnership

May 12, 2022 / United States
Built around product innovation, elevated experiences and deeper consumer connectivity, the partnership establishes Foot Locker as the lead partner for adidas in the basketball category

Asics and StepN launch co-branded NFT sneakers

May 10, 2022 / Japan
The Japan-based company and the move-to-earn running app StepN have joined forces to release the Stepn x Asics NFT Sneaker Mystery Box collection exclusively on Binance NFT Marketplace

Kering and the French Ministry of Labour join forces for integration

May 4, 2022 / France
The group and the French Ministry of Labour, Employment and Integration signed a charter for supporting young people, vulnerable individuals and people with disabilities in the job market

Nike and Rtfkt studio release first digital sneakers

May 3, 2022 / United States
The collection of eight co-branded digital sneakers, dubbed Nike Cryptokicks, is modelled after the Nike Dunk sneaker and signs the brand’s entrance into digital clothing

Farfetch invests up to 200 million US dollars in Neiman Marcus

Apr 6, 2022 / United Kingdom
The luxury e-commerce platform has announced a global strategic partnership with the US-based omnichannel luxury retailer Neiman Marcus Group (NMG)

FDRA launches Footwear Trade Show Alliance

Apr 5, 2022 / United States
The Footwear Distributors & Retailers of America has announced the launch of the initiative Footwear Trade Show Council to foster collaborative and aligned practices within the industry

DHL partners up with South-African footwear brand Veldskoen

Mar 29, 2022 / South Africa
The logistics giant and the footwear brand have come together to launch a handcrafted limited edition of 365 pairs, dubbed ‘Dear’ Everyone’, to celebrate everyone and every one

DSW to invest 2 million USD into footwear factory in the US

Feb 24, 2022 / United States
Designer Brands, the parent of shoe retailer DSW, will partner up with Pensole College, ran by the footwear designer Dr. D’Wayne Edwards, to advance its diversity, equity and inclusion strategy. Thus, it will invest into the first black-owned factory in the US

ABG strengthens partnership with Foot Locker to expand Reebok in the US

Feb 23, 2022 / United States
The footwear retailer will widen its assortment while exclusively offering selected Reebok footwear models, for all, in its owned-stores and complementary e-commerce websites in the US

Leather Naturally (LN) and Leather Working Group (LWG) join forces

Feb 18, 2022 / World
The two leather industry non-profits have announced a reciprocal membership agreement. They will collaborate more closely to help consumers overcoming certain misconceptions about leather

Asics partners up with virtual training platform

Feb 16, 2022 / Japan
As part of the company's digital expansion strategy, Asics is joining forces with the online platform Zwift to create online running experiences that can assist runners achieving their goals

Puma launches Minecraft collection

Feb 9, 2022 / Germany
The collection contains Minecraft-themed apparel and footwear sized for both children and adults. The Puma x Minecraft collab includes a rendition of the iconic Suede model
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