Companies

ABG teams up with JD Group to expand Reebok

Dec 21, 2021 United States

The company has announced a partnership with JD Sports, which will sell the sportswear brand’s products in 2 850 stores and e-commerce platforms across North America and Europe

"It’s an honour to welcome JD to our strategic network of retail partners who are committed to supporting Reebok’s brand integrity, vision and values. JD’s expanded support of Reebok, as well as their new commitment to carrying the brand in their stores in North America and Europe speaks volumes to the brand’s cultural influence. This partnership solidifies Reebok’s position with an important global retailer”, commented Jamie Salter, Founder, Chairman, CEO of ABG, said.

The products will be sourced from Reebok Design Group (RDG), the global brand hub for design, development and innovation and supplier of core product categories to partners around the world, which is located in Boston. JD is anticipating introducing an expanded Reebok assortment across its various banners (including JD, Finish Line, DTLR, Shoe Palace, Size?, Sprinter and SportZone) in Fall 2022.

“Reebok is an iconic global lifestyle brand with strong resonance across all JD channels, and we are thrilled to partner with ABG to introduce new and exciting products to our legacy customers and JD’s growing Gen Z audience. Reebok fits squarely into our sports and active lifestyle verticals, and we look forward to maximizing Reebok’s potential by building on the brand’s incredible heritage”, stated in turn Peter Cowgill, Executive Chairman of JD.

The partnership between ABG and JD is non-exclusive, which means that Reebok will continue to be sold in all current channels. The deal is aligned with ABG’s strategy of assembling a network of core partners before the closure of the acquisition of the sportswear brand from adidas in the first quarter of 2022.

Image Credits: retail-week.com

United States Brands Companies Footwear JD Sports Reebok Retail Sportswear Strategy