Companies

Anta Sports to acquire 29% stake in Puma

Jan 29, 2026 China

The China-based group has announced that it has entered into a purchase agreement with Groupe Artémis, the investment firm of the Pinault family, to acquire a 29.06% stake in Puma for 1.5 billion euros

According to Anta Sports, this deal marks a significant step in its globalisation strategy, further enhancing its reach, recognition and competitiveness in the global sporting goods market. Currently, the company does not intend to make a takeover offer for Puma, but rather to review options for future collaboration.

Following the acquisition, which is expected to close by the end of 2026 subject to relevant regulatory approvals and customary closing conditions, Anta plans to seek representation on Puma’s supervisory board. The group will also maintain Puma's independent governance structure as a German-listed company.

“This acquisition makes Anta Sports the largest shareholder of Puma and marks a major step forward in our ‘single-focus, multi-brand, globalisation’ strategy. Puma is an iconic global brand with substantial heritage. Working with Puma, we look forward to learning from each other and joining hands to fully unlock the brand’s full potential”, commented Ding Shizhong, Board Chairman of the Chinese sportswear group.

Anta Sports has been operating in the sporting goods industry for over three decades. Initially focusing on the Chinese market, the company has since expanded into regions including Southeast Asia, the Middle East, Africa, North America and Europe. The group manages several international brands and employs a business model that combines brand management with retail operations.

Puma’s CEO, Arthur Hoeld, has reinforced that the company’s strategic priorities remain clear: strengthening the global brand, delivering compelling products and engaging consumers worldwide in order to become a top three global sports brand.

“Anta aims to empower Puma to realise its full brand potential and heritage, creating long-term value for consumers and stakeholders worldwide. We see this as a vote of confidence in Puma and its strategic direction”, he concluded.

Image Credits: sneakerbardetroit.com

China Germany Acquisitions Anta Sports Management Puma Sportswear