World Footwear

Companies

Nike GO FlyEase: the hands-free shoe

Feb 8, 2021 United States

Nike Go Flyease

The US-based sportswear giant caused a stir on social media last week with a video presentation of the new Nike GO FlyEase. The latest model presented by Nike is a hands-free shoe

The starting point of Nike's new shoe was the question: If I could design a hands-free shoe, how would I do it? So, the design team started to think how we actually take your shoes without using your hands. You do it by taking one foot, putting it behind the heel of the other foot and then pushing that foot out. And to get in, you slide your toes in it, then you jam your foot and the rest of your weight and you crash the heel counter. And then "we started to think we should design for that behaviour"



According to Nike, behind the "shoe's smooth motion is a bi-stable hinge that enables the shoe to be secure in fully open and fully closed states. This duality allows another signature detail: the Nike GO FlyEase tensioner. The tensioner’s unique flexibility super-charges an action many might take for granted (kicking-off a shoe) and completely reimagines this movement as basis for accessible and empowering design".


Related Events

  • Jun
    8
    Jun 8-Jun 9, 2025 | Michigan, United States

    Metro-Michigan Women's Wear Market

  • Jun
    10
    Jun 10-Jun 13, 2025 | Dallas, United States

    Dallas Apparel & Accessories Market

  • Jun
    16
    Jun 16-Jun 18, 2025 | LA, United States

    LA Market Week

  • Jun
    18
    Jun 18-Jun 20, 2025 | Salt Lake City, Utah, United States

    Outdoor Retailer

Related Organizations

  • Council of Fashion Designers of America, Inc.

    Council of Fashion Designers of America, Inc.

    United States
  • NSRA - National Shoe Retailers Association

    NSRA - National Shoe Retailers Association

    United States
  • TUSPM Shoe Museum

    TUSPM Shoe Museum

    United States
  • The Atlanta Shoe Market

    The Atlanta Shoe Market

    United States