Events

MICAM and sister fairs attract 37,000 visitors

Sep 17, 2026 Italy

The September edition of MICAM Milano, MIPEL, Milano Fashion&Jewels and TheOneMilano, which took place from the 13th to the 15th of June at Fiera Milano Rho, attracted 37,000 professional visitors

The four events comprise Fashion Link Milano, an initiative that aims to strengthen the individual trade shows by providing a system-wide vision.

A total of 37,000 professional visitors were welcomed at Fiera Milano Rho over the three days, enjoying an experience spread across seven exhibition halls offering a wide range of products and companies with a strong international presence.

They came from European countries such as Spain, Germany, France, Turkey, Greece and Poland, as well as non-EU markets including China, the United States, Japan, Nigeria and South Africa.

According to the organisation, transforming the buyer journey was at the heart of this 102^ndedition. It combined digital research, collection selection, meeting scheduling, and direct company relationships, all the while maintaining the central role of the trade fair in networking and business development.

To support this, events have developed digital tools and matchmaking platforms, as well as in-depth content, training sessions and fashion shows, all of which were aligned to their respective markets, customers and visitors.

The next edition of the Fashion Link Milano trade shows will take place from the 20^th to the 23^rd of February 2027.

Image Credits: micam.it

Italy Events Footwear Micam Trade fairs