Events

MICAM attracts consistent international attendance

Feb 26, 2026 Italy

The last edition of MICAM, which was held alongside MIPEL between the 22nd and the 24th of February at Fieramilano Rho, attracted over 20,000 visitors, 54% of whom were international

The 101^st edition of MICAM and 129^th edition of MIPEL featured 795 brands, comprising 402 international and 393 Italian companies. The event attracted over 20,000 visitors, 54% of whom were from overseas. The organisation highlighted that the strongest performances among the visiting countries came from France, Spain, Germany, Belgium and Greece. Outside the EU, the leading markets were Japan and the United States.

“This edition of MICAM sends us a clear and encouraging signal: the footwear industry is able to respond intelligently to the challenges of the global market, transforming complexity into opportunities for growth and innovation. The figures confirm the solidity of the exhibition, but what truly makes us proud is the quality of the relationships built here, the intensity of the dialogue between companies, buyers and professionals from all over the world”, commented Giovanna Ceolini, President of MICAM and Assocalzaturifici.

The event introduced a new layout, developed with KPMG, to improve the visitor experience and highlight innovation across the supply chain. The MICAM Next area, organised in collaboration with WIRED Italia, featured seminars and fashion shows. Meanwhile, M&M – The Hub attracted more than 500 students with its workshops, curated by Arsutoria School.

Ceolini added: “MICAM is not just a trade show: it is a dynamic platform for business and strategic vision, a space where Italian manufacturing excellence engages with emerging trends, new technologies and the distribution models of the future. The work initiated with the industrial plan, the collaboration with our institutional partners – from the Ministry of Foreign Affairs to ICE – and the growing focus on internationalization demonstrate that we are on the right path”.

The trade fair, which forms part of the Fashion Link Milano project connecting brands and buyers at related trade fairs such as Lineapelle, MIPEL and SIMAC Tanning Tech, is scheduled to return from the 13^th to the 15^th of September 2026.

Image Credits: micam.it

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