Puma
New North America President at Puma
The sportswear company has announced that Tara McRae will succeed Bob Philion as President of Puma North America, where she will oversee the company’s business in this market
Former adidas executive Arthur Hoeld named new CEO of Puma
Arne Freundt, Puma’s current CEO, will leave the company due to differing views on strategy execution. Arthur Hoeld, former head of adidas Global Sales, will succeed Freundt at the helm of the company
Puma issues downbeat outlook for 2025
The German sportswear company has posted solid sales growth on a currency-adjusted basis and improved our gross profit margin in 2024. However, this is not enough to offset a pessimistic outlook for 2025
Puma launches efficiency programme after profit miss
After reporting a full year net income below the previous year’s level and below expectations, the German-based sportswear company has launched a cost-efficiency programme
Puma launches new creative hub in Germany
The new Studio48 at Puma's headquarters offers designers advanced tools, 3D printing and collaborative spaces to drive innovation in performance and products while enhancing global partnerships
Puma reports nine month results amid currency headwinds
Currency pressures and higher operating expenses impacted Puma’s 2024 nine-month results. However, the German-based company reaffirmed its guidance on the back of revenue growth in the Americas and DTC performance
Puma appoints new Chief Financial Officer
The German-based sportswear company has appointed Markus Neubrand as its Chief Financial Officer (CFO) and a member of the Management Board. Most recently, he was CFO at Guess
Puma appoints Indrajeet Sen as SVP of Group Sourcing
The German-based company has appointed Indrajeet Sen as Senior Vice President of Puma Group Sourcing. He succeeds Chief Sourcing Officer Anne-Laure Descours, who decided not to renew her board contract
Puma reduces full year EBIT guidance
The German-based company has reported a solid second quarter performance, but has decided to lower its full year EBIT guidance in light of the challenging macroeconomic environment
Puma named one of the world’s most sustainable companies by Time magazine
The company has been named one of the “World’s Most Sustainable Companies” by the US magazine Time and Statista, based on environmental data as well as assessments given by external organisations
Nike loses trademark case against Puma
The US-based sportswear company has suffered a setback in its bid to trademark the capitalised version of the word “footware” for tech-related products after a European Union court backed a complaint by Puma
Puma names new Vice President Direct-to-Consumer
The German-based sportswear company has named Erik Janshen as Vice President of the Direct-to-Consumer (DTC) business. He joins Puma from PVH Corp
Puma reaffirms full-year outlook despite soft start
Despite a sluggish start to the year, with a sales growth of 0.5% year-over-year on a currency-adjusted basis, the German-based sportswear giant has maintained its full-year 2024 outlook
Inflation threw a curveball at sportswear spending in 2023
The sportswear segment has proven not to be immune to the effects of inflation, with most of global players seeing their sales slow in 2023. Caution seems to prevail in 2024, but there are signs that consumer spending could pick up later in the year
Puma launches first global campaign in 10 years
The German-based sportswear company has recently launched the “See The Game Like We Do: FOREVER. FASTER.” campaign to reinforce its positioning as “the fastest sports brand” in the world-
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