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Reebok teams up with Zappos to launch adaptative footwear line

Jun 1, 2022 United States
Reebok teams up with Zappos to launch adaptative footwear line
The Reebok Fit to Fit collection provides styles that include features that help people with disabilities to gain more independence. The goal is to enhance everyone’s quality of life
The collaboration with Zappos was established by Reebok Design Group (RDG), the brand’s global hub for all design, development, innovation and creative services. "At RDG, we continue to prioritize innovation by creating products that inspire physical activity. We’re proud to introduce our first official adaptive footwear collection to help those with disabilities thrive - from sports and fitness to everyday life", commented Todd Krinsky, Senior Vice President, GM, Product at Reebok Design Group (RDG).

The collection includes two styles designed by the curated shopping experience Zappos adaptative that features functional and fashionable products intended at making life easier for all. Therefore, "first-hand feedback from the disability community is essential when designing or modifying a product that is accessible and also delivers on fashion", explained Dana Zumbo, Business Development Manager at Zappos Adaptive.

"We’re thrilled to have partnered with RDG on their Fit to Fit Collection, and for the opportunity to introduce our first functional and fashionable athletic shoe to the Zappos Adaptive shopping experience", she added. Both models are available in adult unisex sizing and several colours: the performance-focused Nanoflex Parafit TR, which includes a medial zip closure and a heel pull tab that makes it easier when putting on shoes, and the Club MEMT Parafit, which offers a medial zip closure for easy on and off functionality, Extra 4E for wider foot support, a low-cut design for easy mobility and removable sock liner for a custom fit.

In addition, the footwear line features a limited-edition 2022 Special Olympics USA Games colourway, and Reebok will donate 750 pairs of adult shoes to athletes.


Image Credits: abgnewsroom.com


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