Similarly to what happened in other countries, the Textile, Clothing and Footwear (TCF) Retail Sales have lived dramatic moments with the first wave of COVID-19 hitting Spain, one of the European countries with most critical sanitary emergency. TCF sales almost disappeared in April and although the scenario improved from there, one cannot say that recovery materialised completely in the South Europe country   

After registering growth, albeit moderate (1%), in 2019, the European clothing and footwear retail sector is being heavily penalized by the pandemic. Up to September, the cumulative drop in retail sales of the Textile, Clothing and Footwear sectors amounts to 24.4%   

APICCAPS, the Portuguese Footwear Association, has launched the publication Guide to Survive the Pandemic ... with Portuguese Shoes. Check it all here   

This format of video streaming commerce is becoming very popular, especially in China. Marketing companies want to take this digital strategy across borders, focusing on hitting the European and the US markets   

The country will enter into a strict nationwide lockdown, especially over Christmas and on the days to follow