World Footwear


Traders and manufacturers with positive prospects about footwear sales

Traders and manufacturers with positive prospects about footwear sales
Since the first edition of the World Footwear Business Conditions Survey conducted in the second semester of 2019, this is the most positive result obtained: traders and manufacturers are extremely optimistic about footwear sales

In what concerns the perspectives on the evolution of the quantity of footwear sold over the next six months, significant improvements since the last edition of this survey were registered: the balance of extreme answers increased from +4 to + 44 percentage points. In essence, 57% of our experts expect quantities sold to increase over the next six months. 30% consider there will be some stabilisation in the market and only 13% anticipate a decline in the quantities of footwear sold in the next coming months.

On this matter, this is the most positive result since the first edition of this Bulletin, in second semester of 2019. From the previous edition to this one, the balance of extreme answers among manufacturers increased by 38 percentage points, and by 27 percentage points among traders.

It is also the first time since the beginning of the publication, that both manufacturers and traders have extremely positive prospects about the quantities to be sold in the footwear market.


A positive balance of extreme answers was registered for every continent. Perspectives for Asia are considerably more optimistic (balance of extreme answers: 56%) than for North America (43%) or Europe (39%).

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Executive Summary
Business Context
Health of the Business
Employment Level
Types of Footwear
Possible Explanations
Retail Channels
Post-Pandemic Expectations
Footwear Prices to Grow 20% Until 2025
Footwear Business not Expected to be Carbon Neutral by 2050
About the Survey

About the Survey

In 2019 the World Footwear has created the World Footwear' expert panel and is now conducting a Business Conditions Survey every semester.

The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and then to redistribute such information in a way it will provide an accurate overview of the situation of the global footwear industry.

The fifth edition of this online survey was conducted during the month of October 2021. We have obtained 122 valid answers, 43% coming from Europe, 30% from Asia, 13% and 7% from North and South America, respectively, 6% from Africa and 1% from Oceania. Half of respondents are involved in footwear manufacturing (manufacturers) – 31% – or footwear trade and distribution (traders) – 19% – and the other half in other footwear-related activities such as trade associations, consultancy, journalism, etc. (others).

Previous Editions of this Bulletin can be found HERE