Companies

TOWORKFOR's Risky campaign wins advertising awards

Jul 29, 2022 Portugal

The Portuguese safety footwear brand won nine awards at the Festival do Clube de Criativos of Portugal for the campaign that uses creatively three well-known names in the international cinema

"TOWORKFOR's RISKY ADVERTISING FOR SAFETY WORKWEAR campaign took an enormous risk, but it turned out to be a huge success. We won Gold (2x), Silver (5x) and Bronze (2x)", advances the brand in a statement.

With an irreverent campaign that used three "expensive names", namely, Will Smith, Wesley Snipes and Tom Cruise, turning them into "free questions", TOWORKFOR caught the attention of various media, created a new communication concept and style, and pre-established a new look for its website, social media, and packaging. "As if that wasn’t enough, the campaign had a surprising outcome, and won several awards at the most prestigious advertising festival in Portugal".

The brand won two Gold awards in the Best Outdoor Use/Installation and Best Film Campaign categories; five silvers in the categories Best Advertising Copy, Film Up to 30 Seconds, Art Direction in Advertising, Digital Copy and Film Up to 30 Seconds (Can Tom Cruise?); and bronze in the Digital Copy and Integrated Multimedia Campaign category.

The safety footwear brand from Guimarães also disclosed the results achieved in just a few months, showing that boldness pays off. "TOWORKFOR has increased website visits by 300% and online store turnover by around 200%, as compared to the same period last year. In B2B, we increased the global turnover by around 30% and conquered new customers in several markets, such as Turkey, Netherlands, Belgium, and Canada".

And – the brand continues playfully – "the best part: none of the agents of the targeted celebrities have sued the brand (yet)".

For more information, please refer to the following video.

Source and Image Credits: apiccaps.pt

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