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Sam Edelman launches resale programme

May 8, 2023 United States
Sam Edelman launches resale programme
The Caleres-owned footwear brand has unveiled a new resale programme for its products. Called ReLove, this peer-to-peer platform was created in partnership with the tech and sustainability platform Archive
“At Sam Edelman, we take pride in using the highest quality materials to design pieces that are made to last. With ReLove, we can extend the life of our products while giving our customers another choice when buying our shoes”, commented Jesse Edelman, the company's GM and SVP.

Powered by Archive's technology, the new platform allows customers to select the Sam Edelman shoes they want to sell by creating a listing with photos and a description. Once sold, customers are provided with a pre-paid label to ship their pieces to the buyer. The payment can be made in cash or with Sam Edelman credit.

“We are excited to partner with Sam Edelman to introduce resale to the brand's customers for the first time through the launch of the ReLove program”, stated Emily Gittins, CEO and co-founder of Archive. “ReLove is custom designed to be an extension of the brand and to ensure that beloved Sam Edelman pieces can live multiple lives”, she concluded.


Archive

Archive was launched by Emily Gittins and Ryan Rowe to help reduce fashion's environmental footprint. Its technology enables brands to manage their second-hand markets, thereby embedding circularity into their business models by reducing the need to constantly offer new products. The North Face, Sandro, M.M.LaFleur, Marimekko, Cuyana, Sarah Flint and Ariat are some of the brands that already partnered up with Archive.


Image Credits: us.fashionnetwork.com


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