When asked about the opportunity of designing into this new category Sam Edelman commented: “Designing a kids collection in-house was a no-brainer. I saw a space in the market for amazing quality and fashion that wasn’t being offered for children. I know firsthand how hard it can be to find shoes that offer the same fashion appeal and premium qualities as the adult options, I have six granddaughters and I wanted to design something I could share with them”.

Named after iconic women’s styles, the Sam Edelman Kids FW21 collection includes the Felicia Mini, Penny Mini, Aubrie Mini, Ethyl Mini, Lydell Mini, Laguna Mini, Taelor Mini, and Tully Mini. Prices range from 60 US dollars to 100 US dollars and select styles will be available in sizes 11-4.

The Sam Edelman Kids collection is available in time for back to school dressing in September 2021 online at SamEdelman.com and in Sam Edelman-owned retail stores worldwide. Sam Edelman Kids will also be sold online and in select doors at Nordstrom, Saks, Bloomingdales, Dillard’s, Zappos, Belk, Amazon, and Lane Crawford/Pedder Group.