World Footwear

Companies

Nike to stop selling to six wholesale players

Apr 2, 2021 United States
Nike to stop selling to six wholesale players
In a note, Williams Trading’s Analyst, Sam Poser, stated that proprietary checks confirm that Nike will close six wholesale accounts: DSW, Urban Outfitters, Shoe Show, Dunham’s Sports, Olympia Sports, and Big Five
According to the same source, Nike would also no longer sell apparel directly to Macy’s, although athletic footwear sales will continue through Finish Line’s partnership to operate in-store shops inside Macy’s locations.

The reported account closures come as Nike has been gradually exiting wholesale accounts that do "not adequately support Nike’s positioning in the marketplace". In 2017, Nike announced plans to focus its organizational resources in the future on 40 key retail partners and its consumer-direct efforts while pulling back from “undifferentiated” channels of distribution.

Last August , Poser was the first to report Nike’s exit from nine stores (City Blue, VIM, EbLens, Belk, Dillard’s, Fred Meyer, Bob’s Stores, Boscov’s, and Zappos). On the report he added “We do not know the effective date of the cut-off; however, February/March 2021 were the last Nike shipments to the nine retailers who were told their fate last August. We would expect the last shipments to the seven companies listed will be around October 2021.”

Source: sgbonline.com

Image credits: Barrett Ward on Unsplash

Related Events

  • Sep
    11
    Sep 11-Sep 17, 2026 | Indianapolis, IN, United States

    NSC Safety Congress & Expo

  • Sep
    12
    Sep 12-Sep 15, 2026 | Portland, United States

    The Northwest Market

  • Sep
    13
    Sep 13-Sep 15, 2026 | Michigan, United States

    Metro-Michigan Women's Wear Market

  • Sep
    23
    Sep 23-Sep 24, 2026 | Indiana, United States

    The Indy Show

Related Organizations

  • The Atlanta Shoe Market

    The Atlanta Shoe Market

    United States
  • Two Ten Footwear Foundation

    Two Ten Footwear Foundation

    United States
  • Chicago School of Shoemaking & Leather Arts

    Chicago School of Shoemaking & Leather Arts

    United States
  • FIT - Fashion Institute of Technology

    FIT - Fashion Institute of Technology

    United States