"We are pursuing a strategy that is in line with our mission, namely to offer an increasingly accurate selection of the merchandise proposal coupled with innovative services and the renewal of the exhibition spaces", stated Giovanni Laezza, General Manager of Riva del Garda Fierecongressi, adding: "The single location hosting the two events offers buyers and professionals a unique and comprehensive experience, never failing to gather the main players at the international level, in particular from China, Italy and India. Moreover, a platform is available for them to meet the different professionals in the sector, attracting operators from over 100 countries. Our strength is a deep knowledge of the markets combined with great flexibility in responding to the needs of the global footwear sector".

Asian presence

589 Chinese exhibitors chose Expo Riva Schuh during the last edition of the trade fair. A very strong bond consolidated over the years thanks to the collaboration with the main Chinese agencies, with which the organizers worked closely to further improve the quality of the collective exhibition at the fair and strengthen its presence in the medium term. Expo Riva Shuh is attended by the main distribution chains because of its well-known ability to attract the most important buyers from the European area.

European visitors

European buyers are the main visitors of Expo Riva Schuh: 86% of the companies that visit the exhibition are European with increasing figures recorded in particular by Sweden (+ 35%), Portugal (+ 32%), Poland (+ 25%), Russia (+ 17%), according to official numbers. The event represents an opportunity for Chinese, Indian and Brazilian and from many other international geographies to meet the most qualified European professionals.

The importance of the total look concept

According to the organisers of the trade fair: "The synergy between Expo Riva Schuh and Gardabags has allowed the creation of the only international business hub capable of integrating footwear and accessories for the volume sector into an unique offer. The total look option is spreading within the fashion system and the organizers have intercepted this trend thus creating a fair tool in line with the latest market developments. The synergy grows even stronger in this edition thanks to the union of the two events in a single location".