adidas continues the release of Yeezy existing products
The German-based sportswear company has announced a further release of Yeezy inventory with a range of existing products to be made available globally in phases over the coming weeks
adidas will start this phase with the release of products from 2022, including the popular design 350 V2 in STEEL GREY. These will be sold exclusively through the company’s digital platforms, including the CONFIRMED app, the Adidas app, and adidas.com.
The releases are scheduled to take place in phases over the coming weeks to ensure a premium and fair purchasing experience for consumers globally, with availability and timing varying by location.
This move is part of adidas’ strategy to liquidate its remaining stock of Yeezy sneakers after ending its partnership with Ye in October 2022, due to his controversial antisemitic comments. The company will also continue to donate the proceeds to selected organisations that fight discrimination and hate, including racism and antisemitism.
Image Credits: news.adidas.com
Related news
Related Events
Related Organizations
-
-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
-
World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
-
-
-
Media Partners
Media Partners
-
UNIT Publishing House
Schuhkurier
La Conceria
SERMA