World Footwear


Asics: sales go up by 44% in the EMEA region

Sep 3, 2021 EMEA
Asics: sales go up by 44% in the EMEA region
In the first six months of the current fiscal year, Japanese sports brand Asics saw sales in the Europe, Middle East and Africa (EMEA) area grow by 44% to 70.5 million euros compared to similar period of the previous year

Asics also registered a 52% growth in wholesale sales in the region. In France, income increased by 77% during the period, 43% in Germany, 50% in the UK and 116% and 111% in Italy and the Iberian Peninsula, respectively. As for online sales, Asics EMEA recorded a growth of 45%.
Carsten Unbehaun, CEO of Asics EMEA, commented: “COVID-19 continues to present challenges around the world. While we are seeing very positive results in our region, we are managing our activity with caution to ensure that we can deliver and deliver the best experience in the future. We currently see an unprecedented demand for Asics products across the EMEA region. Our business has grown significantly compared to last year, notably thanks to product innovation and the fact that more and more people choose us”.