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Kevin Plank steps aside as Under Armour CEO

Oct 28, 2019 United States
Kevin Plank steps aside as Under Armour CEO
Patrik Frisk to become Chief Executive Officer of Under Armour on the 1st of January 2020. Founder Kevin Plank to become Executive Chairman and Brand Chief
President & Chief Operating Officer (COO) Patrik Frisk will become the company's Chief Executive Officer (CEO), effective from the 1st of January 2020. Frisk, 56, will serve as CEO & President, reporting to Kevin Plank and will join Under Armour's Board of Directors.

Plank, having served as Chairman and CEO since he founded the company in 1996, will become Executive Chairman & Brand Chief continuing to lead Under Armour's Board of Directors while focusing on product elevation, amplifying the brand story and stewarding the company's strong team culture.

"Our multi-year, transition approach has ensured purposeful leadership continuity. Patrik is the right person to serve as Under Armour's next CEO. As my partner during the most transformative chapter in our history, he has been exceptional in his ability to translate our brand's vision into world-class execution by focusing on our long-term strategy and re-engineering our ecosystem through a strategic, operational and cultural transformation", commented Plank.

Under Armour President & COO Patrik Frisk added: "I joined Under Armour to be part of an iconic brand that demonstrated the power of sport and premium experience, when properly harnessed, is capable of unlimited possibilities. Today, I am even more resolute in this conviction. The opportunity that lies ahead of us is incredible. As our entire global team continues to lean hard into our transformation, I am honoured to lead this great brand toward the realization of its full potential."

Mr. Frisk joined Under Armour in 2017 following nearly 30 years of experience in the apparel, footwear and retail industry. Prior to Under Armour, he was CEO of The Aldo Group, a global footwear and accessories company. Previous to that, he spent more than a decade with VF Corporation where he held numerous leadership positions including Coalition President of Outdoor Americas (The North Face and Timberland), President of the Timberland brand, President of Outdoor & Action Sports (EMEA), and Vice President and General Manager of The North Face.

Image credits: Joshua Aragon on Unsplash

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