World Footwear

Companies

Skechers partners up with tokidoki

Aug 11, 2022 United States
Skechers partners up with tokidoki
The US-based footwear company teamed up with the iconic lifestyle brand on a limited-edition collection for women with tokidoki’s iconography
The Skechers x tokidoki line, comprised of four styles for women, features an all-star cast of colourful characters from the tokidoki universe, as well as its iconic heart and crossbones logo, across a range of the brand's sneakers, including the Skechers Uno. The goal is to reach consumers who wish to express themselves in a unique way. A second global fashion drop is already set to follow in September.

"The playfully inspired designs and iconography of tokidoki is a perfect match for our fashion sneaker collections. We work with creative and artistic brands like tokidoki to generate excitement among fashion-forward shoppers who seek out opportunities to express themselves in unique ways. These collaborations open the door to new consumers experiencing the unmatched style and comfort that is distinctly Skechers", commented Michael Greenberg, president of Skechers.

"It's exciting to debut this new collection that leverages the power of the tokidoki brand and our devoted fanbase, along with the reach of Skechers to fashionable consumers in key style markets. Skechers has been a truly amazing partner and this collaboration merging tokidoki's art and Skechers' footwear designs has resulted in styles that we know will resonate with tokidoki fans of all ages", added Pooneh Mohajer, co-founder and CEO of tokidoki.


About tokidoki

Founded in 2005, tokidoki, which translates to "sometimes" in Japanese, is an internationally recognized lifestyle brand based on the vision of Italian artist Simone Legno, who developed a deep love of Japan and a fascination with world cultures from an early age, and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. tokidoki offers an extensive range of products, which includes apparel, handbags, cosmetics, accessories, toys and more.


Image Credits: businesswire.com


Related Events

  • Jan
    14
    Jan 14-Jan 15, 2024 | Manchester, New Hampshire, United States

    Boston Shoe Travelers

  • Jan
    14
    Jan 14-Jan 15, 2024 | Manchester, New Hampshire, United States

    Boston Shoe Travelers

  • Jan
    16
    Jan 16-Jan 19, 2024 | Dallas, United States

    Dallas Apparel & Accessories Market

  • Jan
    28
    Jan 28-Jan 30, 2024 | San Diego, United States

    The IR Show

Related Organizations

  • Chicago School of Shoemaking & Leather Arts

    Chicago School of Shoemaking & Leather Arts

    United States
  • FFANY - Fashion Footwear Association of New York

    FFANY - Fashion Footwear Association of New York

    United States
  • Brooklyn Shoe Space

    Brooklyn Shoe Space

    United States
  • TUSPM Shoe Museum

    TUSPM Shoe Museum

    United States