World Footwear

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Salvatore Ferragamo with new creative director

Oct 6, 2017 Italy
Salvatore Ferragamo with new creative director
The Italy-based luxury brand confirmed the appointment of Paul Andrew to Creative Director, Women’s Collections, effective immediately from today
Paul has a dynamic vision for the Ferragamo woman, which he has demonstrated with crystal precision and success in footwear over the past year. He has a sensitivity for the essential codes and values of the Ferragamo house, and is able to recast and reassert them with an exciting, modern energy. I am confident that with this new responsibility, Paul will now be able to creatively unify all categories of the women’s business with coherence and synergy, strengthening our brand identity”, commented Eraldo Poletto, the group’s CEO.

As Creative Director, he will have oversight of the development of all women’s product categories, as well as the creative contents of all marketing, communication and image activities.

“I am grateful for the confidence and trust the Ferragamo group and family have put in me. It has been a privilege to work with the expertise of one of the world’s great fashion and leather goods houses. I am thrilled by the opportunities that lay ahead in forging a single, powerful identity for a new Ferragamo woman”, said Paul Andrew.

Paul Andrew’s debut women’s collection for Ferragamo, all categories, will be presented for the Fall/Winter 2018/2019 season.

Image credits: Fashion United

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