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Ferragamo focus on 4 strategic growth drivers

Mar 23, 2017 Italy
Ferragamo focus on 4 strategic growth drivers
The Italy-based luxury brand presented the action plan of the new management. Ferragamo aims for significant improvements in terms of turnover and sales growth by focusing on 4 main strategic growth drivers
One of the world's top player in the luxury industry has presented the action plan of the new management, during its Investor Day, taking place at its headquarters in Florence.

After the welcome speech of the Chairman, Ferruccio Ferragamo, CEO Eraldo Poletto, supported by the CFO, Ernesto Greco, has illustrated the Group’s strategy, focused on four main growth drivers, which aim to further strengthen the relationship with customers.

Enhancing the Brand's momentum; nurturing product innovation and creativity; guaranteeing a unique customer experience; investing in specific retail knowledge. These are the pivotal elements of the plan, and Ferragamo expects these to contribute for a significant improvement of turnover and sales growth per square meter in its stores and of its profitability.

Salvatore Ferragamo Group works in the creation, production and sale of shoes, leather goods, apparel, silk products and other accessories, along with women's and men's fragrances. The group's product portfolio also includes eyewear and watches, manufactured by licensees.

With approximately 4 000 employees and a network over 680 mono-brand stores by the end of 2016, the Ferragamo Group operates in Italy and worldwide in several European, American and Asian markets.

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