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Nordstrom holiday sales fall by 22%

Jan 18, 2021 United States
Nordstrom holiday sales fall by 22%
The American chain of luxury department stores announced a net sales decline of approximately 22% for the nine-week holiday period ended on the 2nd of January 2021, compared with the nine weeks ended on the 4th of January 2020
"We're encouraged by the increasing momentum throughout and following the holiday season as we continue to unlock new ways to better serve customers on their terms with greater convenience and connection. By leveraging order pickup and store fulfilment capabilities across our two brands of Nordstrom and Nordstrom Rack, we're seeing benefits to our customers as well as to our business", commented Erik Nordstrom, Chief Executive Officer of Nordstrom.

December sales across the Nordstrom and Nordstrom Rack brands reflected sequential improvement from November with momentum continuing into January. Digital sales grew by 23% over last year and represented 54% of total sales compared with 34% from the same period in fiscal 2019. Approximately 11% of Nordstrom.com orders were picked up in-store, which accelerated to more than 20% during the week preceding Christmas, and roughly 9% of Nordstromrack.com orders were picked up in-store, which was enabled by the integration of Nordstrom Rack store and online inventory in October. More than 30% of online orders were fulfilled from Nordstrom and Nordstrom Rack stores.

"We're encouraged by the increasing momentum throughout and following the holiday season as we continue to unlock new ways to better serve customers on their terms with greater convenience and connection. By leveraging order pickup and store fulfillment capabilities across our two brands of Nordstrom and Nordstrom Rack, we're seeing benefits to our customers as well as to our business", commented Erik Nordstrom, Chief Executive Officer of Nordstrom.

Image credits: Andrew Neel on Unsplash

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