The program was announced as a continuation of "Nike's deep commitment to sustainability and is driven by belief that protecting the planet means protecting the future of sport against climate change".

The company continued to explain the rationale: "Temperature shifts around the world are well documented. Across the globe, the number of days above 90°F has increased by nearly 25 percent since the 1980s. For athletes in all disciplines there are ramifications to climate change. For example, many U.S. states have adopted rules to keep players safe in increasingly hot and humid conditions, mandating shorter practices, wearing less equipment or even canceling games. Without global action, under current trends climate change could decrease time spent on the field by up to two months in parts of Louisiana, Texas and Mississippi by 2050. For those in snow sports, there is danger of literal loss of playing field — the average number of quality snowboarding days around the world has decreased by 7% during the past 30 years. By 2050, those days could shrink by 11% to 22%. Move to Zero is Nike's response to these realities".

Thia new program by Nike includes commitments such as eliminating single-use plastics on Nike's campuses worldwide and initiating dialogue among the global design community through nikecirculardesign.com. These efforts join other developed by the brand, such as material development programs, which have diverted 6.4 billion plastic bottles from landfills since 2010 and renewable-energy-powered logistics centers.

In a nutshell, Move to Zero works to both minimize Nike's environmental footprint as a business and maximize avenues for positive impact as a brand.

Key Move to Zero Initiatives

1. Nike will power owned-and-operated facilities with 100 percent renewable energy by 2025.

2. Nike will reduce carbon emissions across its global supply chain by 30 percent by 2030, in line with the Paris Agreement of 2015.

3. Nike diverts 99 percent of all footwear manufacturing waste from landfills.

4. Additionally, Nike diverts more than 1 billion plastic bottles per year from landfills to create yarns for new jerseys and uppers for Flyknit shoes.

5. The Reuse-A-Shoe and Nike Grind programs convert waste into new products, playgrounds, running tracks and courts.