World Footwear

Companies

Kerby Jean-Raymond is Reebok’s new VP Creative Direction

Sep 30, 2020 United States
Kerby Jean-Raymond is Reebok’s new VP Creative Direction
Reebok announced the appointment of Kerby Jean-Raymond to Vice President, Creative Direction. In this role, Jean-Raymond will provide creative leadership across all design disciplines for Reebok
He will work closely with Reebok’s Product, Global Marketing and Development organizations to ensure his design strategy is consistently implemented across all brand touchpoints. Jean-Raymond will serve on the Reebok senior leadership team, and report to President Matt O’Toole.

Jean-Raymond has been receiving many industry awards and accolades, including this year’s CFDA Award for "American Menswear Designer of the Year" and Harlem’s Fashion Row "Designer of the Year". Jean-Raymond recently launched "Your Friends in New York" in partnership with Kering, a platform that merges fashion, culture, philanthropy and wellness to form an eco-system of creativity that reimagines how consumers discover and interact with brands.

“I am thrilled to be evolving my role at Reebok and joining the leadership team as the head of Creative Direction,” said Jean-Raymond. “I welcome this opportunity to help invigorate the brand with new ideas, while also focusing on instilling a sense of social purpose into our work.”

“Kerby is a fashion visionary with a bold approach who has established himself as a leader and a passionate activist. We are incredibly excited about the impact he will have on Reebok from a design and brand purpose perspective and for him to bring his unique voice and direction to the Reebok brand more broadly. This is certainly a big opportunity for both Reebok and for Kerby – he understands the value of our rich heritage and iconic silhouettes and how he can build on that and take Reebok in an exciting and evolved direction”, commented Reebok President Matt O’Toole.

Related Events

  • Nov
    3
    Nov 3-Nov 4, 2020 | Hyannis, United States

    NEAC Hyannis

  • Nov
    10
    Nov 10-Nov 11, 2020 | Portland, United States

    NEAC Portland

  • Dec
    7
    Dec 7-Dec 11, 2020 | New York, United States

    FFANY Market Week

  • Jan
    13
    Jan 13-Jan 16, 2021 | Dallas, United States

    Dallas Apparel & Accessories Market

Related Organizations

  • FFANY - Fashion Footwear Association of New York

    FFANY - Fashion Footwear Association of New York

    United States
  • USRA - United Shoe Retailers

    USRA - United Shoe Retailers

    United States
  • Brooklyn Shoe Space

    Brooklyn Shoe Space

    United States
  • Two Ten Footwear Foundation

    Two Ten Footwear Foundation

    United States