World Footwear


Influencer Marketing seen as a Successful Tool for Footwear

Influencer Marketing seen as a Successful Tool for Footwear
In this edition of the World Footwear Business Conditions survey, we asked our experts about their opinions on the effectiveness of influencer marketing. The results shed light on the apparent noteworthy impact of influencer marketing in the footwear industry

With 41% of experts deeming Influencer Marketing highly effective and an additional 45% acknowledging its somewhat effective, it suggests that leveraging influencers resonates strongly with consumers.

A mere 4% find it somewhat ineffective and none consider it highly ineffective, while 10% gave a neutral response. 

Overall, these findings highlight the impact of strategic partnerships with influencers in driving success within the footwear market.

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Executive Summary
Business Context
Health of the Business
Employment Level
Retail Channels
Shift Towards Streamlined Production Lines is Anticipated
Influencer Marketing Evaluated as a Successful Tool for Footwear
About Survey

About the Survey

In 2019 the World Footwear has created the World Footwear Experts Panel and is now conducting a Business Conditions Survey every semester. 

The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and disseminate this information to provide an accurate overview of the situation of the global footwear industry. The tenth edition of this online survey was conducted during the month of April 2024. 

We have obtained 115 valid answers, 32% from Africa, 30% from Asia, 21% from Europe, 8% from South America, 7% from South America and 2% from Oceania. About 45% of respondents are involved in footwear manufacturing (manufacturers) or footwear trade and distribution (traders) and the other 55% in other footwear-related activities, including education and research (16%), trade associations (10%), consultancy (4%) and other activities (25%).

Previous Editions of this Bulletin can be found HERE