World Footwear


Employment levels in the footwear industry expected to stabilise

Employment levels in the footwear industry expected to stabilise
According to the latest edition of the World Footwear Business Conditions Survey employment levels in the footwear industry should remain stable over the next semester. Read all the main conclusions of the survey today

Regarding expectations for employment evolution over the next six months, the percentage of respondents who expect an increase exceeded those expecting a decline by 32.7 percentage points. However, it is significant to highlight that the most prevalent response is "stabilize" (51.9%), for the second consecutive edition.

Remarkably, there are no significant discrepancies among respondents from different lines of business or organizations of varying sizes. Nonetheless, respondents in Africa demonstrate a notably higher level of optimism compared to those in other continents, expecting employment to increase.

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Executive Summary
Business Context
Health of the Business
Employment Level
Retail Channels
Shift Towards Streamlined Production Lines is Anticipated
Influencer Marketing Evaluated as a Successful Tool for Footwear
About Survey

About the Survey

In 2019 the World Footwear has created the World Footwear Experts Panel and is now conducting a Business Conditions Survey every semester. 

The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and disseminate this information to provide an accurate overview of the situation of the global footwear industry. The tenth edition of this online survey was conducted during the month of April 2024. 

We have obtained 115 valid answers, 32% from Africa, 30% from Asia, 21% from Europe, 8% from South America, 7% from South America and 2% from Oceania. About 45% of respondents are involved in footwear manufacturing (manufacturers) or footwear trade and distribution (traders) and the other 55% in other footwear-related activities, including education and research (16%), trade associations (10%), consultancy (4%) and other activities (25%).

Previous Editions of this Bulletin can be found HERE