World Footwear


Industry is antecipating an increase in the quantity of footwear sold

Industry is antecipating an increase in the quantity of footwear sold
According to the latest edition of the World Footwear Business Conditions Survey more than 60% of the respondents expect quantities of footwear traded to increase. All results are now available

Perspectives on the evolution of the quantity of footwear sold by country are slightly less optimistic although likewise clearly positive: 62.6% of respondents expect it to grow – 38.2% even strongly or very strongly – and 22.6% to stabilize, while only 14.8% forecast they will fall. 

Although there are no significant divergences among the views of respondents from different lines of business, organizations of varying sizes or geographical regions, our experts in Africa and Asia and from the education sector are more optimistic than the others.

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Executive Summary
Business Context
Health of the Business
Employment Level
Retail Channels
Shift Towards Streamlined Production Lines is Anticipated
Influencer Marketing Evaluated as a Successful Tool for Footwear
About Survey

About the Survey

In 2019 the World Footwear has created the World Footwear Experts Panel and is now conducting a Business Conditions Survey every semester. 

The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and disseminate this information to provide an accurate overview of the situation of the global footwear industry. The tenth edition of this online survey was conducted during the month of April 2024. 

We have obtained 115 valid answers, 32% from Africa, 30% from Asia, 21% from Europe, 8% from South America, 7% from South America and 2% from Oceania. About 45% of respondents are involved in footwear manufacturing (manufacturers) or footwear trade and distribution (traders) and the other 55% in other footwear-related activities, including education and research (16%), trade associations (10%), consultancy (4%) and other activities (25%).

Previous Editions of this Bulletin can be found HERE