World Footwear

Companies

Genesco and Wrangler sign a multiyear licensing agreement

Jul 24, 2025 United States
Genesco and Wrangler sign a multiyear licensing agreement
Genesco and the denim and lifestyle brand have signed a multi-year licensing agreement, whereby the former will design, source, and market footwear under the Wrangler brand
According to the statement, this deal represents a “strategic move” for both companies. On the one hand, building on Genesco’s footwear expertise, it will enable Wrangler to develop as a cross-category lifestyle brand and reach a broader audience. Conversely, it will enable Genesco to expand its portfolio of licensed brands.

We are thrilled to partner with Genesco, an industry leader with a proven track record of successfully interpreting brands and bringing compelling footwear to market,” said Steve Armus, Vice President of Licensing and Collaborations at Wrangler. 

He continued: “This licensing agreement represents a promising opportunity to introduce Wrangler footwear to a wide audience. We believe this partnership will strengthen our brand presence and allow more consumers to experience the quality and heritage of Wrangler in an exciting new product category”. 

“We’re excited to leverage our know-how to build a footwear assortment that honours Wrangler’s legacy of adventure, new frontiers and craftsmanship. From everyday workwear to casual lifestyle to Western-inspired silhouettes, we see significant potential to blend rugged authenticity with unique styling, storytelling, innovation and comfort”, commented Rick Higgins, President of Genesco Brands Group. 

The first collection of Wrangler footwear under the licensing agreement is expected to launch in autumn 2026.


Image Credits: insideretail.com.au


Related Events

  • Aug
    18
    Aug 18-Aug 20, 2025 | Las Vegas, United States

    Project Las Vegas

  • Aug
    18
    Aug 18-Aug 20, 2025 | Las Vegas, United States

    Sourcing at MAGIC Las Vegas

  • Aug
    18
    Aug 18-Aug 20, 2025 | Las Vegas, United States

    Magic Las Vegas

  • Aug
    24
    Aug 24-Aug 26, 2025 | Chicago, United States

    Chicago Collective Women's Edition

Related Organizations

  • Brooklyn Shoe Space

    Brooklyn Shoe Space

    United States
  • NSRA - National Shoe Retailers Association

    NSRA - National Shoe Retailers Association

    United States
  • The Atlanta Shoe Market

    The Atlanta Shoe Market

    United States
  • SSIA - Shoe Service Institute of America

    SSIA - Shoe Service Institute of America

    United States