World Footwear

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Ferragamo launches new line for children

Jun 23, 2016 Italy
Ferragamo launches new line for children
The Italy-based luxury goods company and one of the global leaders in the sector is investing in the children's segment
Although the Florence-based luxury house is not debuting in footwear for children, as it already presented some capsule collections for children, it never presented a complete junior line.

This new venture is a natural step, and follows other known brands movement, a strategy to gain new customers and explore the potentialities of a niche market.

The new collection by Salvatore Ferragamo will be officially launched Friday, 24th of June, and will be a mini version of its best-selling for adults, including mini bags and shoes for girls and boys aged 3 and 8.

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