World Footwear

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Can the industry be an art form?

Apr 20, 2021 Portugal

Portuguese Shoes Campaign 2021

Watch the new video of the Portuguese Shoes 2021 campaign. According to APICCAPS, the Portuguese Footwear Association, after a year of pandemic, lockdowns and restrictions, it is time to stretch the legs, and run, dance and jump into the air to gain perspective

For the Portuguese Shoes 2021 campaign, which had the support of the Compete 2020 Program, APICCAPS invited Portuguese dancers and models to star in a photo session signed by Frederico Martins. The result are images that take us to the silence of a new beginning. The vivid, expressive and muscular bodies, accustomed to the effort of being pushed to the limit, shrink and stretch, fold and unfold, opening up with the arrival of spring.


Get to know the new campaign today. 


Related Organizations

  • Shoe Museum (Portugal)

    Shoe Museum (Portugal)

    Portugal
  • Academy of Design and Footwear

    Academy of Design and Footwear

    Portugal
  • APICCAPS – Portuguese Footwear, Components and Leather Goods Manufacturers' Association

    APICCAPS – Portuguese Footwear, Components and Leather Goods Manufacturers' Association

    Portugal
  • CTCP - Portuguese Footwear Technological Centre

    CTCP - Portuguese Footwear Technological Centre

    Portugal