World Footwear

Companies

Birkenstock names new Managing Director for Europe

Jun 25, 2021 Germany
Birkenstock names new Managing Director for Europe
Birkenstock appointed Nico Bouyakhf as Managing Director for Europe. He will be responsible for the region across all sales channels, including direct-to-consumer
Nico Bouyakhf succeeds Michael Schmitz, who left the company. His appointment coincides with co-CEO Markus Bensberg also stepping away from the company’s day-to-day operations. Bouyakhf will report directly to Oliver Reichert, CEO.

Nico Bouyakhf arrives from Nike, where he was General Manager of Sportswear in Central EMEA. His 20-year career "spans fashion and sportswear and has seen him hold management positions with global or pan-European responsibility". Earlier in his career, he also worked for Converse and Zalando, among others. Mr. Bouyakhf will be responsible for "ensuring growth and more robust sales" in individual European markets. The key to this will be the increasing digitalization in those markets.

This appointment follows the Franco-American private equity firm L Catterton acquiring a majority stake in Birkenstock in partnership with Bernard Arnault’s holding company, Financière Agache.


Related Events

  • Feb
    23
    Feb 23-Feb 25, 2025 | Düsseldorf, Germany

    Shoes Dusseldorf

  • Aug
    24
    Aug 24-Aug 26, 2025 | Düsseldorf, Germany

    Shoes Dusseldorf

  • Oct
    24
    Oct 24-Oct 25, 2025 | Cologne, Germany

    OST - Orthopädie Schuh Technik

  • Nov
    4
    Nov 4-Nov 7, 2025 | Düsseldorf, Germany

    A+A

Related Organizations

  • German Shoe Museum Hauenstein

    German Shoe Museum Hauenstein

    Germany
  • PFI Germany -  Test and Research Institute Pirmasens

    PFI Germany - Test and Research Institute Pirmasens

    Germany
  • VDL - German Leather Federation

    VDL - German Leather Federation

    Germany
  • DLM Leather Museum Offenbach

    DLM Leather Museum Offenbach

    Germany