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adidas intensifies activities in China with Wand Group partnership

Jun 30, 2016 China
adidas intensifies activities in China with Wand Group partnership
The Germany-based sports giants deepened commercial ties and agreed to cooperate on developing IRONMAN, football and basketball in China and worldwide
adidas Group CEO Herbert Hainer and adidas Group MD for Greater China Colin Currie met in Beijing with Wanda Group Chairman Wang Jianlin and Beijing Wanda Cultural Investment Group President Lincoln Zhang to discuss a future strategic collaboration. Key agreements were reached that will see adidas sponsor two of Wanda’s IRONMAN events in China, as well as work with the Chinese conglomerate to help develop football and basketball at all levels.

adidas and Wanda also agreed to deepen their commercial relationship, with Wanda expressing strong support for adidas’ plans to open Sportswear Collective and other large-format stores throughout Wanda’s extensive portfolio of shopping malls and other commercial properties.



“China is one of the most important markets for adidas globally. We have strengthened our position in China considerably in recent years as we have successfully leveraged our substantial global expertise in sport,” said adidas Group CEO Herbert Hainer, adding: “We are now looking forward to working with Wanda Group, one of China’s largest and most respected companies as well as a powerful name in the world of sport, to realize our shared vision to develop sport in China and throughout the world.”

Later this year, the cities of Hefei and Xiamen will play host to two major IRONMAN events, both of which have become important fixtures for Wanda since its acquisition of the world-famous IRONMAN brand along with its parent company, the World Triathlon Corporation (WTC), in August 2015. During yesterday’s meeting, adidas and Wanda agreed on a strategic partnership which will see adidas become the events’ sole sports brand sponsor.

adidas and Wanda also agreed to work together to support the development of football and basketball, both in China and worldwide. 

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