Puma has stated they will be eliminating hazardous chemicals in their products, a response towards the claims of the environmental pressure group Greenpeace and its Detox commitment. As part of the agreement, Puma will ensure 100% of all its products are PFC free by no later than the end of 2017.

According to Greenpeace: "PFCs are used in the manufacturing of clothing and shoes to keep them dirt and water resistant. However, once released, these chemicals are known to be persistent, accumulate in the environment and can impact human health, some of them damaging the immune and reproductive systems, and with links to diseases such as thyroid disease."

"Puma's announcement shows that the company is taking its Detox commitment seriously. The detailed action plan for phasing out dangerous chemicals and releasing discharge data is another huge step towards a toxic-free future", commented Manfred Santen, Detox Campaigner at Greenpeace Germany.

According to the same source, Puma was the first brand that committed to detox its supply chain three years ago and took the competition with other sport brands like Adidas and Nike. "Puma has once again lived up to their slogan "Forever faster" and are once again frontrunners in the sportswear sector. The ball is now in the court of other laggards such as Nike and LiNing to match Puma's commitment to its customers", added Santen.