World Footwear

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Under Armour reinforces executive team

Jan 18, 2024 United States
Under Armour reinforces executive team
The US-based sportswear company has strengthened its executive team with the appointment of Yassine Saidi as Chief Product Officer and Kara Trent as President of the Americas region
As Chief Product Officer, Saidi will be responsible for developing product strategies, leading the overall global product vision and product strategy for Under Armour. With nearly twenty years of industry brand experience, including at adidas and Puma, she “has had a long track record of leveraging strong brand DNA into global commercial opportunities across apparel and footwear”, read the company’s statement. She will take up her new role on the 29th of January.

On the other hand, Kara Trent, who joined Under Armour in 2015, has been responsible for the EMEA business since October 2021. Before, Trent held various roles, including merchandising, planning, and in the company's North American business, which she will lead from February. Prior to Under Armour, she spent 8 years at Puma and 5 years at Reebok in merchandising, planning and buying roles.

They will both report to Stephanie Linnartz, Under Armour President and CEO. “In the past year, we have added incredible executive talent to Under Armour, and I am confident that Yassine and Kara's demonstrated track records of leadership and expertise will further strengthen our ability to build an even more powerful brand. We will continue to advance our growth strategies, driving greater demand for the brand through groundbreaking innovation and design”, she concluded.

In 2023, Under Armour appointed Jim Dausch as Chief Customer Officer; Shawn Curran as Chief Supply Chain Officer; John Varvatos as Head of Design; and Amanda Miller as Chief Communications Officer. Search for a Chief Marketing Officer and Senior Vice President for Footwear is underway.


Image Credits: gensler.com

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