World Footwear


Under Armour and Bryce Harper continue together

May 12, 2016 United States
Under Armour and Bryce Harper continue together
The Baltimore-based company has extended its partnership with Bryce Harper, one of baseball’s brightest young stars
At 23 years-old, Harper has already established himself as one of the most valuable players and earned the National League’s Most Valuable Player award.

“Bryce embodies our brand’s founding philosophy of ‘Aggressive, Young and Fearless,’ and we look forward to continuing to aid in his upward progression in the sport of baseball”, commented Peter Murray, VP of Global Sports Marketing at Under Armour, adding: “We admire his heart for the game, and are proud of what he’s accomplished in the five years since he first teamed up with us at Under Armour. He has a bright future ahead and we’re really thrilled to be a part of his team on this journey.”

The Washington Nationals have chosen Harper as the first overall pick in the 2010 Major League Baseball draft. That same year, he won the 2010 Golden Spikes Award, attributed annually to the best amateur baseball player. In 2012, he won the National League Rookie of the Year Award and was chosen for the 2012 All-Star Game, becoming the youngest position player to ever be selected.

“I’m proud to call Under Armour my family, and I know that together, we will achieve great things”, stated Harper, who  will continue to play a central role in the brand’s marketing campaigns, including training and lifestyle offerings and Under Armour’s Connected Fitness platform.

Image Credits: Under Armour

Related Events

  • Apr
    Apr 23-Apr 24, 2019 | Portland, United States

    NEAC Portland

  • Apr
    Apr 30-May 1, 2019 | Hyannis, United States

    NEAC Hyannis

  • May
    May 5-May 7, 2019 | NYC, United States

    Footwear News CEO Summit

  • Jun
    Jun 4-Jun 6, 2019 | New York, United States

    FFANY - Shoe Show

Related Organizations

  • USRA - United Shoe Retailers

    USRA - United Shoe Retailers

    United States
  • The Atlanta Shoe Market

    The Atlanta Shoe Market

    United States
  • Fashion Institute of Technology

    Fashion Institute of Technology

    United States
  • TUSPM Shoe Museum

    TUSPM Shoe Museum

    United States