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Puma names new Vice President Direct-to-Consumer

Jun 27, 2024 Germany
Puma names new Vice President Direct-to-Consumer
The German-based sportswear company has named Erik Janshen as Vice President of the Direct-to-Consumer (DTC) business. He joins Puma from PVH Corp
With more than 10 years of experience in digital and DTC leadership positions, Janshen will lead Puma’s global DTC business, which includes the company’s owned and operated stores, the website and several online marketplaces. Most recently, he served as Senior Vice President of Digital Sales for Tommy Hilfiger and Calvin Klein at PVH Corp.

“We are incredibly fortunate to have Erik join the Puma Family, and I am confident that his leadership will drive us towards our ambitious goals to elevate our DTC consumer experience to drive further brand heat. His innovative approach and passion for consumer-centric strategies will undoubtedly be an asset to our DTC business”, commented Puma’s CEO Arne Freundt

He succeeds Karthik Balagopalan, who was appointed as Managing Director of Puma India last year and has been leading the DTC business on an interim basis since then.


Image Credits: about.puma.com

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