Prada plans investments
In the first trimester of 2013 Prada invested about 178 million dollars (123 million more than in 2012). These investments correspond to the focus of the brand in the purchase of Old Bond Street in London, and a new space - S. Petersburg, which projects the opening of a new space.
By early 2014, the brand plans to open about 80 stores. The company aims for America and the Gulf countries, where it plans to open 30 stores. From 2014, Prada focuses on China, which still has little dominance over their competitors.
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