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Prada group delivers solid full-year results

Mar 9, 2026 Italy
Prada group delivers solid full-year results
The Italy-based luxury group delivered solid full-year results in 2025. This performance was due to the resilience of the Prada brand and the continued strong performance of Miu Miu
“The results achieved in 2025 mark five consecutive years of growth for the Group, a solid performance delivered against tough multi-year comps”, said Andrea Guerra, Group Chief Executive Officer. “Over the year, Prada showed good resilience, proving to be on a solid strategic stance; Miu Miu delivered yet another year of remarkable growth. With the acquisition of Versace, we welcomed a brand with incredible heritage and awareness; this new journey will demand respect, care and patience”. 

In the 2025 financial year, the Prada Group recorded net revenue of 5.72 billion euros. This equates to growth of 5% at reported exchange rates, 9% at constant exchange rates, and 8% organically, as compared to 5.43 billion euros in the previous year.

The retail channel contributed 5.10 billion euros to the group’s total revenue in 2025, driven by like-for-like, full-price sales. This reflects a year-on-year increase of 9.3% on a constant exchange rate basis and 8.2% on an organic basis. Despite challenging comparisons with the previous year (up by 18%), retail sales in the fourth quarter increased by 9.3% and 5.6%, respectively.

Last year, Prada demonstrated strong resilience, with retail sales down by just 1.0% at constant exchange rates, and a further sequential improvement of 0.4% in the fourth quarter. By contrast, Miu Miu achieved sustained growth throughout the year, with retail sales increasing by 35%. In the fourth quarter alone, the brand’s retail sales grew by 20%, as compared to growth of 84% in the same period of 2024. 

Retail Sales Geographical Distribution 

The Americas region recorded the strongest performance in 2025, with growth of 18% (or 15% on an organic basis), supported by solid local demand. Meanwhile, the Asia Pacific region also delivered a strong performance, rising by 11% (or 10% on an organic basis) billion euros, despite high comparison levels.

Europe
posted more moderate growth of 5% (or 4% on an organic basis), with softer trends in the second half of the year due to lower tourism numbers and strong comparisons with the previous year. Japan remained stable, with growth of 3% on a constant and organic basis. The Middle East maintained solid growth of 15%, although this moderated slightly in the second half of the year amid high comparison levels.

Operational Performance

In 2025, the luxury group saw its gross profit rise from 4.337 billion euros to 4.592 billion euros, while the gross margin increased from 79.8% to 80.3%. EBIT increased from 1.280 billion euros to 1.299 billion euros, although the EBIT margin declined slightly from 23.6% to 22.7%. 

The group’s net income increased modestly to 852 million euros, up from 839 million euros in 2024. Additionally, cash flow from operations strengthened to 1.67 billion euros, as compared with 1.56 billion euros in 2025, suggesting robust cash generation from operating activities. 

Versace Acquisition

According to the Prada Group, the acquisition of Versace marked an important step in its strategic development, strengthening its brand portfolio and initiating distribution and governance changes. However, during the transition and integration phase – with full separation from Capri Holdings expected in the second half of 2026 – Versace is expected to experience a temporary contraction in revenue and continued operating losses.


Image Credits: designscene.net


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