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Portuguese Josefinas celebrates 12 years of female luxury and empowerment

Aug 12, 2025 Portugal

Josefinas, the Portuguese women’s footwear brand that has established itself in the world of luxury as a symbol of female empowerment, is celebrating its 12th anniversary

Founded in 2013, Josefinas began with classic ballerinas and has since expanded its collection to include trainers, sandals, ballet flats in vegan materials, mid-heels, boots, brogues, and loafers. “True luxury comes from the hands, time, and intention with which it is made”, says Diana Rocha, the brand's creative director.

Every piece is handmade by master craftsmen, blending tradition with timelessness. Rather than following trends, the brand focuses on enduring designs that evoke emotions. By prioritising small-scale, 100% national production, the brand asserts itself as a symbol of excellence and authenticity, “through meaningful design and the craftsmanship of excellence that is intrinsic to Portuguese identity and heritage”, adds Rocha.

Part of a new generation of luxury brands, Josefinas values transparency and purposeful manufacturing. Because things made over time are more valuable, the brand is growing slowly – true luxury is a journey, not a race. This is why the brand continues to opt for a human-scale approach, working with Portuguese family workshops and using high-quality raw materials of controlled origin.

For Josefinas, true luxury is not only about appearance but also about how it makes you feel. Respect for materials, time, and craftsmanship defines its vision of conscious luxury, one that unites timeless elegance with social and environmental responsibility.

For more information, visit the brand's website.

Source: APICCAPS

Image Credits: josefinas.com

Portugal Brands Footwear Luxury Portuguese Shoes