World Footwear

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New Portuguese Shoes campaign

Feb 11, 2019 Portugal

Portuguese Shoes Campaign 2019

The Portuguese Footwear, Components and Leather Goods Manufacturers' Association (APICCAPS) presented the new Portuguese Shoes campaign for 2019

To mark a decade of internationalization, APICCAPS, the Portuguese Footwear, Components and Leather Goods Manufacturers' Association, created a special campaign.

Once again surprising with the format and content of their campaigns, APICCAPS chosen dance as a metaphor for elegance and strength, in a clear association to the Portuguese footwear industry's journey around the world.

The 2019 edition of the Portuguese Shoes’ campaign celebrates art and movement, having CNB - Companhia Nacional de Bailado (the National Ballet Company in Portugal) dancers as key players.

With this new campaign Portuguese footwear claims the status of pieces of art!

For more information about Portuguese Footwear please click HERE.


Related Organizations

  • Academy of Design and Footwear

    Academy of Design and Footwear

    Portugal
  • Shoe Museum

    Shoe Museum

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  • CTCP - Portuguese Footwear Technological Centre

    CTCP - Portuguese Footwear Technological Centre

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  • APICCAPS – Portuguese Footwear, Components and Leather Goods Manufacturers' Association

    APICCAPS – Portuguese Footwear, Components and Leather Goods Manufacturers' Association

    Portugal